Want to learn how to rank high on the major search engines like Google,Bing and Yahoo?
Need a few SEO tips to help you improve your search engine rankings?
If you answered yes to any one of those questions you are definitely in the right place!
In this quick article I would like teach you a few SEO tips so you can improve your Google rankings and generate a ton of traffic to your site.
Tip #1 – Create content around keywords
The people that have an interest in your niche are typing certain keywords into the search engines to find information to consume and get educated about products and services they may want to purchase.
So you want to publish content around those keywords. You can find those keywords by using a keyword research tool.
Here is a list of popular keyword research tools:
==> Ubersuggest
==> Semrush
==> AnswerThePublic
==> Ahrefs
==> Google Keyword Planner
Quick tip about targeting keywords: If you are in the weight loss niche a long term goal would be to rank on the first page of Google for the keyword “weight loss.”
Especially if you bought your domain yesterday and your blog or website doesn’t have any authority.
So instead of trying to rank high for a hyper competitve keyword like “weight loss” you want to target “longtail keywords”.
Longtail keywords are highly specific,have lower search volumes and aren’t as competitive.
Here is an example of a longtail keyword – “weight loss tips for women over 50”
Tip #2 – Link out to other bloggers
Linking out to other authority blogs and websites in your niche is a great way to network and build connections.
It also helps the search engine spiders and improves your SEO.
Just make sure you don’t link out to bad neighborhoods or websites that are associated with spam because you could get penalized.
Here is a great article on the benefits of outgoing links. (hey,I practice what I preach!)
Tip #3 – Publish quality content
If you want people to visit your site and come back to it again and again you need to create quality content.
When you write about a topic it should be comprehensive and answer every question the person might have about that topic.
I like to publish evergreen content that covers principles and has proven to get people results over an extended period of time.
Try to avoid creating content related to trends and breaking news.
Tip #4 – Write click worthy meta descriptions
The meta description is one of the first things people see after typing a keyword into a search engine.
It appears in the SERPS as a snippet beneath the blue,clickable link letting you know what is on the page.
It’s important to write an SEO optimized meta description that maximizes clicks and persuades people to click on your meta description and not your competitors!
Here are a few tips to help you write SEO optimized & click worthy meta descriptions:
-Use benefit driven copy
-Use active voice and make it actionable
-Include a call to action (CTA)
-Use your focus keyword
-Make it unique
Tip #5 – Build links to your site
If you want to rank on the first page of Google for your target keywords you need to get good at generating backlinks.
You need to create a ton of killer content that is so good that people naturally link to your content!
The best link building strategies are:
-Content Marketing
-Building Useful Tools
-Email Outreach
-Broken Link Building
-Public Relations
Here is an awesome article on link building!
Well there you go. 5 SEO tips for higher search engine rankings.
I’ll be adding more tips to this article so make sure you revisit it soon.
What are you doing to help improve your SEO? Let us know in the comments below!
