Email deliverability is all about getting your emails past spam filters and into your subscribers email inboxes. Here are a few things you can do to improve it:
Authentication:
- SPF, DKIM, DMARC: These email authentication protocols verify your identity as the sender, which helps build trust with email providers. You can learn about SPF,DKIM & DMARC right here.
Email List Hygiene:
- Clean your list: Regularly remove inactive subscribers and bounced emails to maintain a healthy list.
- Enable Double opt-in: Require users to confirm their subscription to reduce fake or inactive addresses.
Content and Sending Habits:
- Avoid spammy content: Don’t create misleading subject lines, excessive ALL CAPS, and words that trigger spam filters (porn,gambling,etc).
- Engagement: Focus on sending valuable content that your subscribers will open and interact with.
- Sending frequency: Maintain a consistent sending schedule to avoid overwhelming your subscribers and getting flagged.
- Unsubscribe: Make it easy for users to unsubscribe with a clear unsubscribe link in every email.
Technical Measures:
- IP address warmup: If you’re a new sender, gradually increase your sending volume to build a positive reputation.
- Monitor blacklists: Check if your IP is blacklisted and take steps to get it removed if necessary.
Additionally:
- Consider a reliable ESP: A good Email Service Provider (ESP) offers tools and features to help with deliverability. I’ve been using an email service provider called AWeber for over 10 years and love their service!
- Segmentation: Segment your list to send targeted emails that resonate more with recipients.
- Don’t use images in your emails: I’ve heard from a lot of experienced digital marketers that inserting images into the emails you send places those emails into the Gmail promotions folder.
By following these practices you can increase your chances of landing in your subscriber’s inboxes instead of their spam folders.
Remember, email deliverability is an ongoing process, so monitor your results and make adjustments as needed.
I’m curious. Have you done anything lately to improve your email deliverability?
If so let us know in the comments below!