Steve Jaffe’s Ultimate Webinar Script

by Tyronne

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Here is a webinar script my friend Steve Jaffe shared with the MLSP community a few years back. He used this script to sell $300,000 worth of MLSP Mastery memberships and his own products!

Since My Lead System Pro launched Steve’s Webinar Sales Magic course in 2014, a ton of new MLSP marketers have closed sales & gotten signups on their first webinars.

Steve’s course RIGHT HERE covers this script in way more detail. And it covers other webinar marketing essentials (such as how to FILL your webinars, plus more) that he can’t fit into this blog post. Take this post as a quick, valuable summary, not the totality.

1. Hook & Promise: State a bold promise what they’ll learn on webinar
2. Increase Their Focus: Tell them to eliminate distractions/shut off phone
3. Compel To Stay: Offer a reward to stay until end
4. Introduce Yourself: Succinctly express your pertinent background
5. Promise A Breakthrough: Define the training you’ll deliver. Set expectations for a breakthrough
6. Tell Your Story: describe life before/after you implemented what you’ll teach
7. Remove Their Guilt: Reframe barriers holding them back as positives
8. Overview The Strategy: Deliver great training. Omit advanced shortcuts
9. Show The Math: Quantify revenue potential of the strategy. Some people want the numbers.
10. Take Away: Illustrate it’s a LOT of work to do strategy on their own
11. Reveal Your Solution (Your Offer): It systematizes/is a blueprint for/shortcut for the strategy
12. Demo Your Solution: Show how easy your solution works
13. Case Studies: Show testimonials from real people
14. “Here’s What You Get”: Present features and benefits
15. Build The Value: Show how offer is superior to competitors. Keep it classy
16. Reveal Price: You must believe in the value of your offer
17. Reveal Bonuses: Bonuses should be congruent with offer
18. Drop The Price: Always give reason why dropping price
19. Guarantee (Risk Reversal): Offer a guarantee or policy that removes risk.
20. Create Urgency: Put a time limit on when offer or bonuses available.
21. Scarcity: Limit # units sold before cart closes.
22. Cover Universal Buying Objections: Predict and address the 5 most common
23. Reveal Final Price And Full Offer: If dropping price again, do it here
24. Give Strong Call To Action: “Go to this website and order now”
25. Give A Warning And Final Reminder: Warn what they’ll miss if they don’t buy

I hope Steve’s magic webinar script helps you boost conversions with your webinars!

Here are a few BONUSES you’ll receive if you decide to buy Webinar Sales Magic through my affiliate link. After you buy WSM send me an email with your contact info so I can confirm that you bought the course through my link. My email is

Bonus #1 – Free Tuition to my Facebook Prospecting University – I’ll give you free lifetime access to my facebook marketing course. This course will teach you how to build trust,credibility and rapport with people on facebook so you can close them into MLSP or your primary business opportunity.

Bonus #2 – Free Access to my Video Marketing Bootcamp – I’ll give you free lifetime access to my video marketing bootcamp. This training will teach you how to rank on the 1st page of Google with your YouTube videos so you can make passive income selling affiliate offers. I love ranking my YouTube videos on the 1st page of Google because they just sit there generating me traffic,leads and sales on auto-pilot!

Bonus #3  – Free blog critique. If you’ve been struggling to get results with your blog this blog critique will be priceless. I’ve been blogging for the last 5 years and I know what works and what doesn’t when it comes to generating leads and sales with a blog.

Buy Webinar Sales Magic Through My Link and Get Hundreds of Dollars In Valuable Bonuses!






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