The purpose of a lead generation website is to persuade a new visitor to opt in to get more information about your products and services. If you’re setting up a site and your intention is to generate leads or you have a site with no opt-in box,then consideration should be made when choosing an online mailer.
If You Plan On Generating Leads With Your Lead Generation Website You Need An Auto-Responder
AWeber is a reliable auto-responder solution but there are a few other companies that will help you send out your e-mails, these online mailers are designed to send out a series of emails to anyone that happens to optin to your site and become a subscriber.
Some of these auto-responder solutions use a “double opt-in” process which will keep you in compliance with the Can Spam Act. When prospects are asked to confirm their opt-in requests, sadly many don’t.
When you write your emails focus on providing valuable content, I know we are in this business to make money but you don’t need to be pitching your list with every deal under the sun! Think about if for a second,how long have you stayed subscribed to an e-mail list that only offered you the chance to buy something?
Think about the information you want from your visitor when you design your opt-in box.People don’t like giving out too much information at first, but you should try to get their first name and of course their email address.
If you have a lead generation website, you may want to have a search box so people can search for information related to your business. Or you might want to have a drop down menu that shows all of the different categories on your site, its up to you.
Pay special attention to how you write your e-mail followup series, when you write your emails make sure they’re checked and double-checked. Spelling errors and bad grammar doesn’t look professional and may turn off some of your subscribers.
Your e-mail should be precise and relevant and written in short paragraphs with a lot of white space.
Once your list has grown to a respectable size, you should send out a newsletter once a week educating your subscribers and letting them know of updates on your blog.
Make sure you address your subscriber’s by their first name, a common mistake people make is saying stuff like “dear subscriber”, you should write your e-mails like your talking to a friend, so don’t use phrases like “do this” or “buy that”, people hate that. The most effective way to make sales is to help people with their problems, give them good information, and giveaway something for free like an e- book or some good audio training.
Everything you send to your future customers should be relevant to your products and opportunity and be of value. If your number of “unsubscribes” begins to escalate you’re doing something wrong and that means doing some reassessments and making the necessary corrections. The whole point of a lead generation website is to build a list of people that know, like and trust you, do that and the sales will come easy!
The autoresponders and emails you send out are the power house behind your lead generation efforts. Like I mentioned above the whole point of a lead generation website is to build a list,so put your opt-in form in a conspicuous place on your site and experiment a little until you find what works for you. Remember,don’t make all of your e-mails sleazy sales pitches. Be likeable and build relationships. Get your subscribers to comment on your site and give you feedback! Do that and you can literally print money on demand!
Don’t Have A Lead Generation Website?
Maybe you don’t have a lead generation website and don’t want to go through the pain and hassle of setting one up, I know how you feel, a lot of people feel that way. That’s why I recommend you check out My Lead System Pro,it gives you all the tools you need,a ton of insider advanced training on how to generate traffic to your site, generate leads on demand, and promote your business. They can even help you make money right away to offset your expenses. Plus, it is the perfect solution to help you and your team get started,regardless of your skill level.
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P.S.You’re probably wondering how I learned all this online marketing stuff. All I did was follow a system, it’s really not hard if you have a system, get the system I use here