Is Affiliate Marketing A Bunch Of Hype?

by Tyronne

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affiliate marketing
It’s amazing how much hype and misinformation there is out there about affiliate marketing. To be truly successful with affiliate marketing its important that you have realistic expectations and to realize you wont have success with this type of marketing overnight.

Here are 4 simple steps you can take to get you off on the right foot with affiliate marketing

1. Market to people who have problems to solve

What is their biggest nagging,embracing, and painful problem? People are more prone to buy products or services to avoid pain and solve a problem than to gain pleasure.

2. Keyword Research

What type of keywords do they type into the search engines when looking for information to solve their problems. Locate high searched for keywords that have low competition. This way you can eliminate any competition you may have, you don’t want to try to get on the first page of google for a keyword that millions of other site owners are trying to rank for. Google has a free keyword tool you can use for that. Wordtracker is another option, but you have to pay for that service on a monthly basis.

3. Setup A Sales Funnel

I see a lot of people on the internet who will design a site or sales page centered around one particular topic and then try to drive traffic to that. Its a good tactic, but don’t expect to get any repeat sales from that customer. Most of the time they’ll buy your product then there gone. A better tactic is to utilize a lead capture page where your prospects give you permission to email them on a repeated basis. All you have to do is offer them something of value like a free report in exchange for their contact information. This is a good way to build trust and form a relationship with them, and then you can promote various affiliate products to them, not just one.

4. Sales Copy

Sales copy is salesmanship in print. Writing good sales copy is what will make or break any of your marketing efforts. You implement good sales copy to persuade people to give away their contact information, nurture relationships in your email marketing, and you use it to encourage your prospects to give you their money. Don’t try to reinvent the wheel, success leaves clues, there are a lot of working models of success when it comes to sales copy, seeking them out.

Still thinking this whole affiliate marketing thing is a bunch of fluff and hype?

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{ 1 comment… read it below or add one }

tyronne September 7, 2011 at 6:39 pm

Thanks for the suggestion. :0)

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