How many times have you heard the statistics that 97% of people fail while only 3% of them actually succeed and earn a living in this industry? I’m pretty sure that you’ve heard this over and over again, buy you’re probably wondering how to position yourself as part of the 3%.
When you take inventory of those that are successful, and tend to have a presence online, they give you the impression that they are “everywhere”, what you will notice are a few common denominators that may reveal how to become apart of the 3%.
I’ll share them with you today so you can begin to alter what you do and how you do it, and eliminate your chances of being part of the 97% who are failing!
1. They’re consistent in their marketing
One of the most important aspects of marketing is being consistent.
It’s very hard to get people to take you seriously when they can’t predict
if you’ll show up or not.
Just like a child that expects a parent to be there to pick them up every day
after school, your audience expects you to be there daily with
information,content and resources that will keep them coming back for more.
In order to sell people on your product or services, you must prove to them
that you are someone that they can rely on and trust.
All of those master marketers out there have this skill down pat. You can probably assume that they have a calendar for their business, with a list of daily and weekly activities that they partake in to keep their marketing efforts alive.
If you want to begin performing like the 3%, then you’ll want to begin
establishing a calendar of activities that you’ll commit to, and be sure to put
them in place!
2. They understand and know their audience, whom they’re marketing to and what they want.
A disturbing fact about the 97% is that they have no clue who they’re actually marketing to. They may take time to write articles, shoot videos and write blog posts, but 9 times out of 10, if you were to ask them who their target market is, they’ll probably decline to answer the question because they simply don’t know!
Knowing your audience, knowing what their challenges are and how to
address them is critical if you truly plan on succeeding online.
It makes your writing efforts so much easier and allows you to immediately match your offer with the wants and needs of your target market
Before doing more marketing, take into consideration the following
Who is my target market?
What are they struggling with?
What is it that they want?
How can I give it to them?
3. They diversify their marketing portfolio
Using only one method to market your business is like posting an ad in a
newspaper, doing nothing else, and sitting back for months on end hoping
that your phone will ring.
You must get out there and begin using various marketing methods for your
business, incorporating things like Article Marketing, Video Marketing,
Writing Squidoo Lenses, Hubpages, Forum Marketing and of course Social
I wouldn’t say do every last one of them, but pick 2-3 to start
out with, while creating a consistent plan of action on how you’ll implement them weekly, then add another one once as you’ve mastered the others, to gain
additional exposure from a new audience!
4. They outsource and delegate!
Outsourcing and delegating is so important to your online business that I can’t
emphasize it enough. With so much to maintain in the internet marketing
world, you can get tired and burned out pretty quickly if you don’t get
help with those areas that are extremely time consuming and often very
The 3% have mastered the art of handing things over to people who are
more skilled and trained than they are. The key is in discovering what it is
that you do best, and what makes you money and focus solely on those things
while handing over the rest to other people.
Outsourcing can be fairly inexpensive, sometimes even averaging around $2
per hour (depending on the expertise and location of your contractor). Either
way, it’s more affordable than most people realize and should be factored
into your monthly expenses as a “necessary business expense”.
To start out delegating the more important tasks that you may fear letting go,
you can start using private label rights writers who will create some of your content for you to free up a lot of your time.
For the internet marketing & network marketing industry, a great place to
start is with the MLM PLR Store where they provide articles, blog posts, auto-responder messages amongst so many other content marketing tools, to help make your life easier while providing you with high quality content.
The prices are inexpensive to start out with, you have no obligation and it’s a
great way to free up some time to focus on more of the critical areas that
really need your attention.
As you can see, becoming apart of the 3% isn’t that far out of reach. It just
takes you making a few small changes and tweaks to what you’ve been doing,
and you’ll discover that you’re well on your way to dominating your niche,
succeeding in your efforts and making the income you truly deserve!