How To Use Other People’s Email Lists To Build Yours

by Tyronne

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solo ad marketing

Ezines can be a very effective form of advertising but there are a few things to take into consideration before you place an order for you ad.

First, what is an ezine?

An ezine is an “Electronic Magazine” or a newsletter of some kind, where a list of subscribers is marketed to over a period of time from an individual or a group.

You can purchase ad space in their issues and newsletter broadcasts, that will go out to thousands of readers at one time.

When advertising with ezines the only two ads you should take into consideration are “top sponsor” and “solo” ads.

A top sponsor ad is a short 5-10 line ad that is placed at the top of the issue and is the first thing the readers see. (See example ad for more info).

When writing these types of ads, be sure that you get to the point of what they are going to get by clicking on your link and be sure to include the URL or your tracking URL is included in the ad.

A solo ad is just as its title portrays. It is the only thing that is included in that particular issue. These are what we recommend the most.

Usually ezine owners will limit the length to 60-65 lines long but some will give you unlimited length. (See example ad for more details)

One thing to take into consideration when using solo ads, longer is not better. Try to keep your ad down to less than a page. Break the paragraphs up so it is easy to skim.

Be sure to include your URL or tracking link in the ad a couple times and sign off with your name and the link.

When considering placing an ad with an ezine owner you must first do two things.

  1. Subscribe to their newsletter to see the types of information they send to their subscribers. This way you will be able to follow their format and writing styles.
  2. Be sure that the content of that particular ezine is related to the content that you are going to be sending them. You don’t want to send out an ad about Magnetic Sponsoring to a job opportunity ezine.

A couple things to take into consideration…

If it seems too good to be true… IT IS!

You can’t get something for nothing advertising with ezines. But that doesn’t mean that it has to cost an arm and a leg.  Just be cautious of ezines that guarantee your results, or promise some crazy results for a very small price. (See the resources for some good places to find ezines to advertise with).

The size of the subscriber list is not always a factor to take into consideration. For example, if an ezine has a subscriber list of 2,000 people, and the cost to place a solo ad is $5. You might want to find another one.

This means that the list is not that responsive to offers. But you could do a test to that list and see what happens.

However if that same list has a solo ad price of $50, this means the list is probably going to be responsive.

This is of course just a general rule of thumb to go by, your results are never guaranteed.

Be sure you always track your ads to be sure you know what works and what doesn’t. (This will be covered later).

The same thing goes for if an ezine has 50,000 subscribers and they only charge $10 to place an ad, this means the list is not as responsive. But if they charge $100 than you will have a better response.

This is not always the case but it is a good guide to follow when selecting an ezine.

Tracking Your Results

You will want to be sure that you track your results using tracking links. This way you know which ezines work better than others and which ones don’t work at all.

There is definitely a testing time with ezines but you can get huge results if done the right way.

Things you are going to want to test…

  • Length of your ad. (longer vs. shorter)
  • Placement of your link (middle, bottom, middle and the bottom, toward the top, or all three spots)

The best way to test is by using tracking links.

There are a couple different places you can get tracking links from that are inexpensive and easy to use.

This new link is what you’ll place within your ezine ad.

Set up a NEW tracking link for EACH different ezine or ad you test, so that you can see which ones perform best.  This auto-responder service contains a tracking service that you can use if you have a subscription to their service.  If you use this autoresponder service it comes equipped with a tracking service that you can enter your info to create a tracking link.

Below are some resources for you to use in advertising.

Examples Of Top Sponsor And Solo Ads

It is really important that you be creative here as well, just like in any other form of advertising. The better the story and the better the ad, the more response you are going to get.

Use these examples below in placing ads, use your own variations, put your own voice into them.  These are simply a guide to get you off to a running start.

Be sure to use specific examples in writing your ads as social proof is usually a sure shot of getting some responses.


Top Sponsor:

Are your tired of running yourself in circles trying to building your home business?  Spending more money than you are making? The same old same old stuff makes you want to quit faster than you can blink?  Well I have some good news.  You no longer have to spend yourself stupid building your business.  You can now build your business on a budget.  This free video series will show you how.


Solo Ad:

Is your home business costing you way more money than you thought it would? Are you prospecting yourself broke?  Not getting your opportunity in front of enough people?

To tell you the truth, building a home business the using the old methods can be costly and time consuming to say the least.

But what I could tell you that there is a way for you to actually build your home business faster, get your opportunity in front of more people, and all without spending a ton of money.

Would you be at all interested in something like that?

Well here is some good news.  My friend Mike Dillard just released a new free video series that will show you how to build any home biz even if you are on a shoe string budget.

He will reveal how you can increase your exposure, and get more traffic to your sites for $500 or less.

{Insert Your Personal Results Here. “I used these techniques and got X!”}

So if you are completely tired of prospecting yourself broke and actually want to get some results in your biz, then I urge you to go to the link below and get your hands on these free videos.

They are absolutely free, but you better hurry before Mike comes to his senses and starts charging people for these videos.


It’s easy to get started using these methods…
Good Luck!

If you found this post useful don’t forget to share it with your following on Facebook,Twitter, or Google+


To Your Continued Success,

Tyronne Ratcliff





P.S.You’re probably wondering how I learned all this online marketing stuff. All I did was follow a system, it’s really not hard if you have a system, get the system I use here



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