One of the hardest parts of building a network marketing business is lead generation and its something you should be aware of and embrace.The majority of network marketers fail at this facet of their business, so if you don’t learn how to generate leads online efficiently and effectively, you’ll join a large list of people who have failed.
You Need A System To Generate Leads Online
You need a system to generate leads online. Even if you start out cold calling,you need a system for recording and tracking those calls, when you made the call, who you talked with, the person’s email address, and what the prospect said on the call.
After a month of writing people’s names down on small pieces of paper you are going to end up being unorganized. Creating a database of contacts (listbuilding) is the best way to organize your prospects and how you will build your business online.
Figure out who your ideal prospect is (the type of person you’re targeting) before you make an attempt pick up the phone. People are busy and they’re not going to waste their time talking to you about something that they don’t want, always remember they’re thinking whats in it for them. Always remember that time is money, so spending your days talking to the wrong type of people isnt’ worth it.
Come up with a unique marketing message after you’ve learned everything you can about the product you are selling. No one has the time to listen to a load of BS and they’ll be able to smell that BS from a mile away!
If you start off the conversastion well, don’t think it will end in that way. You might get into a debate with the prospect so if you’re unable to answer a few of their questions tell them you’ll get back to them later with the answer,always be thinking 3rd party. People will appreciate and respect your honesty. The same principle applies if you generate leads online,keep it real and keep the BS down to a minimum.
Brand yourself first and get yourself out there into the marketplace, begin with free and inexpensive ways to make yourself visible. Affiliate yourself with different associations and mixers in your local area,go where the people in your market go.
Social media sites like Facebook and Twitter are also good places to frequent. Social media sites are great places to generate leads online and its easy to do. Join facebook groups that are relevant to the products and services you promote and find out what people are talking about, the secret is to discover what people need and the problems they’re having in their business, become a problem solver. Don’t jump in feet first and start screaming about how great your product is,provide value and people will eventually ask you what you do. Never let them know you’re desperate to make a sale!
When you make a sale – ask for referrals! You’ve established a relationship with your customer and you’ve solved their problem, so don’t be embarrassed or feel weird about asking them if they someone who may be interested in your product. Referrals you get via word of mouth are the absolute best.
If your business is selling computer software, get hold of people and build relationships with others who sell PCs, you can build out successful networks of people that have the same interests that you do,that way the leads you get will be highly qualified.
Try to get people to your site,and if you do make sure its packed with valuable information. Once you start building a list you need to get yourself a good contact management system (an autoresponder) to send your subscribers out e-mails on a regular basis, you can send them out industry news or even what you’re up to in your business,they may even have an interest in what you do. Make what you share with them helpful,try to make it original and don’t pound your list with offer after offer. Simply stimulate their interest and at the end of your email give them a “call-to-action” or even a P.S. statement. Leave them a call to action like “For more information CLICK HERE!”.
How to generate leads online or offline is really about being creative and figuring out a good system that WORKS, always try new things because you don’t want to drive yourself insane doing the same thing over and over again if its not giving you the result you want. If you’re in network marketing, plug yourself into a system and community that can teach you everything you need to know about generating leads online, I highly recommend My Lead System Pro,it gives you all the tools you need,a ton of insider advanced training on how to generate traffic to your site, generate leads on demand, and promote your business. They can even help you make money right away to offset your expenses. Plus, it is the perfect solution to help you and your team get started,regardless of your skill level.
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P.S.You’re probably wondering how I learned all this online marketing stuff. All I did was follow a system, it’s really not hard if you have a system, get the system I use here