From my friend/mentor Daegan Smith:
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“How Often Should You Email Your List?”
Probably THE most important question you
could ever ask yourself as far as making
money in your home business is
The moment I learned the true answer and
applied it to my business years ago I
realized an immediate doubling of gross
monthly revenues personally, and have
never looked back since.
To put it bluntly, if you want to have a
more profitable business as early as
tomorrow, it’s wise to shut the door,
remove yourself from any and all
distractions, and pay close attention.
First, let me share with you why we’re
discussing this today . . .
It’s simple, there’s just too much bad,
confusing, and miss information on this
carnally important component to your
Just a few days ago I was hanging out in
an online forum where this EXACT
question arose and . . .
Everything that was said, almost, was
wrong, based on the wrong metrics, and
aimed NOT at growing a more stable and
profitable business, but rather at
feelings which don’t put money in your
pocket (we’ll get to those feelings in
And . . . You’re in for a treat!
In our discussion, I’m going to be
opening up my business, and sharing a
few things you’d rarely “see” unless you
yourself have a million dollar plus
So, let’s get to it by first discussing
common models we encounter as far as
email marketing is concerned.
Method #1: Autoresponder ONLY
Some experts never send live broadcasts
and rely only on their autoresponders to
do all the work of follow up (unless
they’re launching a new product).
The intervals they use vary from once a
day, once every other day, to strange
mathematical equations that I’m, to this
day, not a believer in.
Upside: You’re handsfree. You don’t have
to expend mental energy thinking of what
to write your next newsletter about,
it’s all autopilot. You’ll also have
lower unsubscribe and complaint rates on
average than a more aggressive approach.
Another more subtle upside is, the
longer warm up period can tend to create
higher lifetime lead values over the
span of years.
Downside: This model requires extremely
high lead flow and patience. It can take
months with this slow drip method to
recoup your original advertising
expenses let alone see an ROI (return on
Who This Model Is Ideal For: It’s an
ideal model for a ten to twenty million
dollar company with extremely high lead
flow and cash reserves, but not for the
every day average entrepreneur.
Method #2: High Sales Broadcasts Ratio
This is a model you’ll see a lot in the
home business and internet marketing
arena and it’s easy to spot for it’s
high sales pitch broadcast ratio to
value driven emails.
Upside: Highest probability of immediate
monetization. Rotating offers, and
blasting them out without abandon will
certainly make you more money in the
Typically this model exists in a
business in an industry with a higher
available lead flow and short lead life
The practitioners of this model mail
their fresh leads heavy to buy offer
after offer because they know through
experience if they don’t monetize the
leads they’ve generated today with a 30
day time span it’s likely they never
will, so they blast varying offers at
the list to maximize immediate sales.
Downside: This model is limited in core
lifetime lead value.
Meaning, you may win now, not long term
and you’ll burn through your list fast
with high unsubscribe and complaint
rates which ultimately can get you
blocked by major ISPs. Generally the
practitioner of this model lives and
dies by their lead flow because if it
drops from one month to the next so will
Who This Model Is Ideal For: This is
generally a method that is seen in one
to three million dollar per year biz opp
heavy businesses with higher lead flow
and lower revenue per lead, again not
for the long term revenue driven
Method #3: Hybrid Autoresponder +
Some experts have a baseline
autoresponder sequence programmed into
their autoresponder and commit to bi
weekly or weekly broadcasts.
Upside: This is better, in my opinion,
than the prior models for the beginning
entrepreneur as far as cashflow is
concerned because you’ll cut the time
period for self liquidation of leads
down and you’ll positively reinforce
yourself psychologically on the
broadcast days with 1.5X to 2X sales
volume days which will keep you
motivated to push forward.
Downside: You’ll notice the more
successful marketers that follow this
practice typically do a monthly or bi
monthly product launch to re coup ad
spends and produce the level of profit
that makes their business enjoyable. So
it’s a good model if you’re willing to
put out new product offerings every
month or every other month to keep
Who This Model Is Ideal For: Typically
this model is found practiced
successfully in businesses that generate
between one million and 7 million
annually with a moderate to high lead
So we’ve been through three models so
far, but not what I would consider the
best for the beginning online home
business marketer. So what‚Äôs best?
Method #4: Live Daily Broadcasts
Bar none the most effective, immediately
profitable, and long term revenue
driving way to develop relationships
with your list of prospects is to send
out at least two live daily emails, what
I call “episode”, per day. One in the
morning or afternoon that’s entertaining
and of high value, and another in the
other time slot that is meant to drive
traffic or direct your prospects to take
a positive monetization action.
Done consistently there is absolutely
nothing more powerful both in creating
immediate short term revenue gains and
developing rock solid relationships that
drive high long term lead and customer
Now, I know you’re not a believer yet,
so let me share a few things …
A few months ago my business did about
$177,000 through our main merchant
account, and then the next month, while
I was away on vacation, and did not
emailing daily we did about $94,000.
Neither number is anything to scoff at,
but the difference between this one
singular habit being implemented or not
in my business, by the numbers, was
worth $84,000 (as either a pay cut or
raise depending on how you think about
Also, I know you’re probably thinking
that your prospect would get sick of it
when you’re sharing daily via email, but
That’s just not the case. It actually
works the opposite way. When I don’t
email daily people wonder where I am.
It’s all about the consistency. High
value and entertaining content shared
consistently leads to long term trusting
And, a daily expectation and curiosity
to see ‚what’s coming tomorrow.You
become a welcomed friend and part of
your prospect’s daily routine that they
will miss IF you don’t show up.
“But Daegan, what about deliverability
and spam complaints?”
Let’s talk about deliverability first.
Again, counter to common belief (which
would be, if you email more your emails
will be seen as spam and get blocked)
actually the opposite is true.
When you email a specific volume
consistently and daily the major ISPs
also get used to you and as a result you
end up with higher deliverability than
if you sent more sporadically.
Now let’s look at spam complaints.
You’ll see the same principle holds
true. When you email daily you actually
have less spam complaints than when you
You’re probably wondering why this is
… am I right?
When you email daily you’re creating a
“self cleaning oven” effect on your
Those who aren’t interested unsubscribe
a little bit at a time daily. As a
result, you’re effectively cleaning your
list daily of time wasters and potential
spam complaints. It’s like brushing your
teeth every day or going to the gym,
each time counts.
Here’s the last thing I know you
probably still haven’t gotten over:
“Daegan, if I email my list daily won’t
more people unsubscribe?”
The answer is, probably, and that’s
good! It’s honestly something I don’t
even give a second thought. Get rid of
the complainers early. Who cares if
The only people that do care are the
people who live in a scarcity mindset of
“I’ve only got X leads and if I lose one
that’s bad” and well, that’s just
If you believe, and know to your core
that there’s an infinite supply of leads
out there, and you make your business
about getting as many of them as
possible and then sharing value with
them daily via email, a highly
successful, fulfilling, and profitably
business you shall have.
So the final question is simple . . .
What sort of a day tomorrow would you
rather have? You already know my answer
and if you’ve come to the same
conclusion watch this …
To get REALLY good at making money with
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