The Magic Of Article Marketing By Daegan Smith

by Tyronne

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This post was written by my good friend / mentor Daegan Smith
“Is 7 Minutes Worth $1,685.77 In Free Traffic To You?”

Spending $500 per month on generic leads
for eight months, getting rejected and
recruiting no one – BAD idea.

Spending a little time to learn how to
put “leverage” on my side so I could
recruit 3,015 people in 13 days without
the phone – GOOD idea.

Thinking maybe a little more leverage in
your business might be a good idea?
Check this out, here’s how to get it:

http://tyronneratcliff.com/recruitlikecrazy

“Is 7 Minutes Worth $1,685.77 In Free
Traffic To You?”

I have an important question for you
before get knee deep into some free
traffic fun …

“Is seven minutes worth $1,685.77 in
free traffic to you?”

Now the answer to this question is
important because if your answer is YES,
then I’ll make you two promises:

1. Focusing in and paying attention to
what follows will take you no longer
than 7 minutes.

2. I’ll show you exactly how to, in less
than 7 minutes, get up to $1,685.77 or
more in free traffic.

You game? Good! Let’s roll …

THE first questions I get asked when I
talk to someone new to marketing is
“What’s the best way to get a TON of
free traffic.”

Now personally, I don’t like this
question.

To me, it’s like asking me “How can I be
an absolute cheapskate and make money?”

That mentality doesn’t fly with me.

Because it’s a mental position that’s
completely juxtaposed to building a
million dollar (or more) online
business.

It’s a hobbyist mentality that rarely
leads to positive returns.

If this is your current way of thinking
I HIGHLY suggest you let go of the
search for the perfect way to get rich
for free.

It’s a waste of time, yet . . .

With that said, there absolutely is a
“BEST” free traffic generation strategy,
in my opinion, and that’s what I’m here
for today . . .

Pound for pound, from my own stats, the
traffic you will garner, and the leads
you will generate, from what follows
tends to convert 2.5 times more into
recruits and profits than more
complicated paid strategies.

“How To Turn Free Articles Into Mortgage
Payments”

The evergreen, tried and true, strategy
of article marketing is by FAR the most
profitable long term strategy for
generating, not only cash in the bank,
but leads – quite literally, for life.

There are articles that I wrote back in
2005 that are still paying my bills
today.

Nothing is better than “set it and
forget it marketing,” and distributing
free content is the goose that keeps on
laying the golden egg, if . . . You do
it right (or kinda right).

What I mean is, I started using free
content back in 2005.

Since then, the articles I’ve created
have been viewed 397,000+ times and I’ve
generated 14,050 visitors for free.

And the thing is, I didn’t even do that
good of a job. (My average article click
through rate was 3.7% which leaves much
to be desired.)

Still, that’s a LOT of visitors for
free. Let’s put that 14,050 visitors
(clicks) into perspective.

Playing by the same rules, my adwords
traffic for the same time period
averaged $0.38 per click.

If pay per click traffic and article
traffic were equal, per click in value,
which they’re not, (I’ll explain in a
minute why) that 14,050 visitors would
be like getting $5,339 in free
advertising, that’s still churning out
clicks to this very day.

That ain’t bad right?

Do you see the value of what I’m talking
about? If so, let me take a step back
and tell you the basics of …

“How Article Marketing Free Traffic
REALLY Works”

1. You create some content that your
target market might like to read in
article format (you don’t even have to
write the content yourself, but we’ll
get to that).

2. You submit it to article directories
online.

3. You attach a resource box to the
article where you can display a link to
your landing page.

4. You get traffic, leads, sales, and
recruits.

Pretty simple right?

Now that we understand the basics, let
me share with you WHY this process is so
powerful.

First: You don’t pay a dime and you
don’t even need a website.

You simply submit your content to
article directories, and they win
because they take your content and get
more search engine traffic for it, and
more money from their on site
advertising.

You win, because those who read your
article (if you do a few things right
we’ll talk about) will click your link
in your resource box, visit your site,
and become your lead.

Second: You’ve got THREE unique ways to
generate traffic and leads with this
method.

– You’re going to get internal traffic
from people searching within the article
directory who find your article.

– You’re going to have other website
publishers find your content, like it,
and then publish it on their site. Your
article is going to propagate the
internet virally.

– Finally, if you follow a few steps to
follow you stand to get a TON of free
traffic for years from the search
engines.

I’ve had articles I’ve paid $4 get me
over 100,000 free views from search
engine traffic and anyone can do the
same thing.

It’s not that hard.

“How To Arbitrage Your Way To Massive
Free Traffic”

It might surprise you, but my most
successful free articles, I didn’t even
write.

Instead, I paid someone less than $6
each and then just popped them out there
on the net.

As Ron LeGrand would say, “the less I
do, the more I make” and when it comes
to article marketing, it’s true . . .

Here’s the secret to paying someone else
to write content for you so you ALWAYS
make money.

Let’s me share some of my personal stats
so you can really see the simple math
behind it all.

I’ve generated about 14,000 clicks from
700 articles (numbers dumbed down to
make the math easy on me).

That means that for each article I get
about 20 clicks.

Twenty clicks paying $0.40 per click (as
I would with pay per click marketing)
means each article, on average, is worth
about $8.

As long as I pay LESS than $8 per
article I’ll end up making a better
financial decision, long term, in
choosing to pay to have someone write
articles for me than I would using that
money for pay per click traffic.

Make sense?

If I pay $6, for example, for an
article, and I get 20 clicks on average
from it, then I’m getting clicks at
$0.30 instead of $0.38 like I would with
pay per click marketing.

As long as you pay less you’re
arbitraging your success, and setting
yourself up for long term residual
passive traffic.

I bet you never thought about paying
someone to writer articles for you that
way before have you?

Well, again, that’s what I’m here for:)

So …

“Let’s Stack The Odds In Your Favor For
Getting Even More Free Traffic From Our
Articles””

At first, I had no idea how to do
article marketing correctly, and as a
result, as I shared with you before, I
was getting very few people to actually
click through my link in my resource
box.

Over time, I’ve gotten a lot better.

My recent articles get up to a 60.3%
click through rate with decent traffic.

So … let me share with you a few
things I’ve learned over the years to
help you get maximum clicks from your
articles.

“4 Rules For Doubling Your Free Traffic
From Your Articles”

1. In general, keep your content short –
less than 400 words. People have a short
attention span so help them out.

2. Use the Problem-Agitate-Solve
formula. Start your articles with a
problem, make it worse as they read your
article, and then solve it, but . . .
solve it incompletely so your reader
feels an intense urge (internal tension)
to get more information from you.

3. At the bottom of your article, tell
your reader to read your resource box
and click the link in it.

Now they’ve got a partial solution, they
want more, you tell them the solution is
through clicking the link in your
resource box, and they will.

The funny thing about people is …

They follow directions well. But if left
to their own devices, they don’t do much
of anything, so give them something to
do.

4. Write your article to people, not to
the search engines. I’ve found that in
the content that I’ve done this in, I
tend to have a drastically higher click
through rate.

*If you follow the advice above you
should more than double the number of
people clicking your resource box links
from my stats and tests.

Give it a shot in a few, but I’m not
quite done with you yet …

“Why Free Content Traffic Is 2.5 Times
More Valuable Than Pay Per Click
Traffic”

Remember, we’re stacking the deck in our
favor right?

If at a bare minimum, each article on
average gets you 20 clicks without the
strategies we just covered, well, with
them you’re going to get at least 40
clicks.

In other words, for every article you
submit from this point forward you can
send me half the difference – $4 to
info[at]daegansmith.com via paypal. I’m
all about win-wins;)

But, let me stack the deck even further
in your favor …

Article traffic is just flat out better
than PPC traffic and the reason is,
you’re developing a REAL relationship
with your prospect BEFORE they take an
action to move towards you.

In other words, if I read an article by
you, and I like it, I’m “focusing” my
full attention on reading your genius
words and at the end I want more of what
you’ve got, so . . .

I decide to click your link in your
resource box and get on your list.

I’ve just done a lot of thinking before
becoming your lead, and because of that,
I’ve just increased my value to you (How
responsive a lead is is determined by
what’s going on in their mind, not how
much you pay).

It might seem counter intuitive, but the
more hoops a person has to jump through
to get to you, the better quality of a
lead they become.

Three minutes reading an articles is far
more work for your prospects than just
willy nilly clicking on a pay per click
ad.

Further, if a lead reads something from
you, then opts into your lead capture
page, and then gets emails from you, he
or she is already used to your way of
communication via text.

I’ve also found that leads derived from
articles tend to remain active on your
list longer (on average) than more
expensive pay per click leads, and that
again, increases their value.

If an article lead is worth 2.5 times a
pay per click lead, then it logically
follows that each click derived from
article marketing is worth 2.5 times as
much, so . .

If you’re paying $6 to get an article
written and on average you’re getting 40
clicks now with our conversion updates,
and we were equating those clicks to
being worth $0.38 (like a pay per click
site view) we see that, really, those
clicks are worth way more – Closer to a
$1 each.

Now, all of sudden, as we look at things
a little closer we see that each of
those $6 articles is worth close to $40
(just don’t ever tell the guy you hire
to write this stuff for you that
though.)

Keep reading …

“4 Steps To Stealing Free Traffic From
The Search Engines With Your Content”

So far, we’ve only discussed the true
value of your article traffic and how to
increase your conversions internally
from what you do in your articles.

Here’s how to vacuum in even more free
traffic from the search engines.

It’s pretty simple.

Step One: Use the Google Keyword Tool to
find keywords that are ripe for the
picking

What you do is you head over to the
Google Keyword tool and search out a
keyword you’d like to write an article
on. Copy and paste the listings to a
text editor.

Step Two: “Play Inspector Gadget”

You take the list of keywords you’ve
copied and pasted, and then you go back
to Google and do searches for them.

If you find the top 5 listings don’t
have good SEO put an asterisk* next to
it. (What I mean by bad SEO is the there
does not appear to be any good on-page
optimization for the keyword. The
keyword isn’t in the title tag, the page
isn’t named for the keyword, and you
don’t see the keyword that many times in
the text itself)

Step Three: Get excited because you’re
about to get some easy extra free
traffic …

Take the keywords you found that, within
Google, there were not many sites with
good SEO for and start writing.

Step Four: Write and then submit your
articles as follows …

Make sure you use the keyword in your
articles in the following key places:

1. In The Headline For The Article (at
the beginning)

2. Once Per Paragraph In Your Article

3. Bold The Keyword A Few Times In The
Body

4. Have One Text Link With Your Keyword

That should about do it.

“Why Thinking Like Barry Bonds Will Make
You A Killing In Free Traffic”

I’ve submitted a LOT of articles, and if
there’s one truth that supersedes them
all, it’s that free content traffic is a
game of percentages.

Barry Bonds didn’t hit the ball out of
the park 100% of the time. He hit the
ball exactly 29.8% of the time.

From my stats, you’re looking at about
the same odds with your articles. You’re
not going to get all of your articles to
the top of the search engines for
massive traffic home runs, but sometimes
you will.

The way you increase your odds is by
playing free content marketing as a
volume game.

The more content you submit, the higher
the chance you’re going to start getting
your stuff to the top of the search
engines.

**The Golden Rule: Submit A LOT Of
Articles To Win

And that brings up one more thing …

Don’t just submit a lot of articles,
submit them to a LOT of article
directories.

Wait! I know you’re about to ask …

“What about the duplicate content
penalty Daegan?””

My answer: Who cares.

“The Phantom Ghost Of Duplicate Content”

New marketers tend to concern themselves
with things that don’t matter and the
phantom ghost of duplicate content is
one of those things.

I’ve been to many a news site that have
the exact same article. Do they care
about duplicate content?

Neither do I and neither should you.

Here’s why . . .

If you can’t quantify how something will
effect you, then don’t worry about it.

I, to this day, have not been able to
see any negative effects from submitting
the exact same article content to
multiple article directories.

The benefits greatly outweigh whatever
ghostly negatives there may be.

As I see it, as long as you put your
article – first in the place you’re
likely to get most traffic, you’re good
to go.

By submitting your article elsewhere the
only thing you do is increase the
overall long term traffic yield – and
that’s a good thing in my book.

Again, increasing the value of each
individual article we produce because:

1. You’ll get traffic internally from
multiple places

2. You’ll have more places for website
publishers to find and republish your
content on their sites (i.e. even more
traffic)

3. You may even get that article ranked
in the search engines more than once.

Let’s do a quick final tally for how
much our articles are really worth . . .

We left off at $40 each conservatively,
well, with multiple directory submission
and simple search engine optimization
(which can increase your traffic by a
factor of 20X or WAY more) I’d wager to
say we can add at least a 30% premium on
things.

That’s at least $52 per article.

More than you thought right?

By my stats, in fact, my top producing
article, an article I didn’t write, has
produced to date 1,365 clicks.

Here’s The Math Equation For Getting
$1,685.77 In Free Traffic For 7 Minutes
Of Effort:

1,365 clicks X $0.38 (price of a PPC
click) X 2.5 (true value of an article
click) X 30% (search engine traffic +
multiple directory submission bonus) =
$1,685.77 in free traffic from spending
7 minutes submitting one article I paid
$6 to have written

(Man, I’m selling myself on content
marketing, so let’s end this so I can
get to it.)

“Here’s A Few Ideas For Churning Out
Articles Without Writing”

Even though you can reap huge rewards
from content marketing without writing,
I personally think writing your own
content is always better.

With that being said, you don’t have to.

Here’s a few ways to get by the lazy
way:

1. Do as I’ve done and hire outsourced
writers to do the work for you.

2. Record yourself on a hand held voice
recorder and have the content
transcribed.

3. Take all recorded interview or audio
content you have and have it
transcribed.

4. Take all video content and have it
transcribed.

NOTE: For #3 and #4 you can even do this
with content you didn’t originally
produce.

Now, you can’t use that transcribed
content verbatim, but you can
re-organize it and put it into your own
words.

Now that content is yours as well
(unless copyrighted of course).

After looking this over, I’m thinking I
should’ve charged for this, but I’m ok
with giving this to you for free on two
conditions:

One: You commit to using what I’ve
shared.

Two: You commit to sharing this with at
least two people you know who could also
benefit by it.

With that, I think we’ve got a square
deal, and if you like what you’ve gotten
so far. Watch this:

Spending $500 per month on generic leads
for eight months, getting rejected and
recruiting no one – BAD idea.

Spending a little time to learn how to
put “leverage” on my side so I could
recruit 3,015 people in 13 days without
the phone – GOOD idea.

Thinking maybe a little more leverage in
your business might be a good idea?
Check this out, here’s how to get it:

http://tyronneratcliff.com/recruitlikecrazy

“Is 7 Minutes Worth $1,685.77 In Free
Traffic To You?”

I have an important question for you
before get knee deep into some free
traffic fun …

“Is seven minutes worth $1,685.77 in
free traffic to you?”

Now the answer to this question is
important because if your answer is YES,
then I’ll make you two promises:

1. Focusing in and paying attention to
what follows will take you no longer
than 7 minutes.

2. I’ll show you exactly how to, in less
than 7 minutes, get up to $1,685.77 or
more in free traffic.

You game? Good! Let’s roll …

THE first questions I get asked when I
talk to someone new to marketing is
“What’s the best way to get a TON of
free traffic.”

Now personally, I don’t like this
question.

To me, it’s like asking me “How can I be
an absolute cheapskate and make money?”

That mentality doesn’t fly with me.

Because it’s a mental position that’s
completely juxtaposed to building a
million dollar (or more) online
business.

It’s a hobbyist mentality that rarely
leads to positive returns.

If this is your current way of thinking
I HIGHLY suggest you let go of the
search for the perfect way to get rich
for free.

It’s a waste of time, yet . . .

With that said, there absolutely is a
“BEST” free traffic generation strategy,
in my opinion, and that’s what I’m here
for today . . .

Pound for pound, from my own stats, the
traffic you will garner, and the leads
you will generate, from what follows
tends to convert 2.5 times more into
recruits and profits than more
complicated paid strategies.

“How To Turn Free Articles Into Mortgage
Payments”

The evergreen, tried and true, strategy
of article marketing is by FAR the most
profitable long term strategy for
generating, not only cash in the bank,
but leads – quite literally, for life.

There are articles that I wrote back in
2005 that are still paying my bills
today.

Nothing is better than “set it and
forget it marketing,” and distributing
free content is the goose that keeps on
laying the golden egg, if . . . You do
it right (or kinda right).

What I mean is, I started using free
content back in 2005.

Since then, the articles I’ve created
have been viewed 397,000+ times and I’ve
generated 14,050 visitors for free.

And the thing is, I didn’t even do that
good of a job. (My average article click
through rate was 3.7% which leaves much
to be desired.)

Still, that’s a LOT of visitors for
free. Let’s put that 14,050 visitors
(clicks) into perspective.

Playing by the same rules, my adwords
traffic for the same time period
averaged $0.38 per click.

If pay per click traffic and article
traffic were equal, per click in value,
which they’re not, (I’ll explain in a
minute why) that 14,050 visitors would
be like getting $5,339 in free
advertising, that’s still churning out
clicks to this very day.

That ain’t bad right?

Do you see the value of what I’m talking
about? If so, let me take a step back
and tell you the basics of …

“How Article Marketing Free Traffic
REALLY Works”

1. You create some content that your
target market might like to read in
article format (you don’t even have to
write the content yourself, but we’ll
get to that).

2. You submit it to article directories
online.

3. You attach a resource box to the
article where you can display a link to
your landing page.

4. You get traffic, leads, sales, and
recruits.

Pretty simple right?

Now that we understand the basics, let
me share with you WHY this process is so
powerful.

First: You don’t pay a dime and you
don’t even need a website.

You simply submit your content to
article directories, and they win
because they take your content and get
more search engine traffic for it, and
more money from their on site
advertising.

You win, because those who read your
article (if you do a few things right
we’ll talk about) will click your link
in your resource box, visit your site,
and become your lead.

Second: You’ve got THREE unique ways to
generate traffic and leads with this
method.

– You’re going to get internal traffic
from people searching within the article
directory who find your article.

– You’re going to have other website
publishers find your content, like it,
and then publish it on their site. Your
article is going to propagate the
internet virally.

– Finally, if you follow a few steps to
follow you stand to get a TON of free
traffic for years from the search
engines.

I’ve had articles I’ve paid $4 get me
over 100,000 free views from search
engine traffic and anyone can do the
same thing.

It’s not that hard.

“How To Arbitrage Your Way To Massive
Free Traffic”

It might surprise you, but my most
successful free articles, I didn’t even
write.

Instead, I paid someone less than $6
each and then just popped them out there
on the net.

As Ron LeGrand would say, “the less I
do, the more I make” and when it comes
to article marketing, it’s true . . .

Here’s the secret to paying someone else
to write content for you so you ALWAYS
make money.

Let’s me share some of my personal stats
so you can really see the simple math
behind it all.

I’ve generated about 14,000 clicks from
700 articles (numbers dumbed down to
make the math easy on me).

That means that for each article I get
about 20 clicks.

Twenty clicks paying $0.40 per click (as
I would with pay per click marketing)
means each article, on average, is worth
about $8.

As long as I pay LESS than $8 per
article I’ll end up making a better
financial decision, long term, in
choosing to pay to have someone write
articles for me than I would using that
money for pay per click traffic.

Make sense?

If I pay $6, for example, for an
article, and I get 20 clicks on average
from it, then I’m getting clicks at
$0.30 instead of $0.38 like I would with
pay per click marketing.

As long as you pay less you’re
arbitraging your success, and setting
yourself up for long term residual
passive traffic.

I bet you never thought about paying
someone to writer articles for you that
way before have you?

Well, again, that’s what I’m here for:)

So …

“Let’s Stack The Odds In Your Favor For
Getting Even More Free Traffic From Our
Articles””

At first, I had no idea how to do
article marketing correctly, and as a
result, as I shared with you before, I
was getting very few people to actually
click through my link in my resource
box.

Over time, I’ve gotten a lot better.

My recent articles get up to a 60.3%
click through rate with decent traffic.

So … let me share with you a few
things I’ve learned over the years to
help you get maximum clicks from your
articles.

“4 Rules For Doubling Your Free Traffic
From Your Articles”

1. In general, keep your content short –
less than 400 words. People have a short
attention span so help them out.

2. Use the Problem-Agitate-Solve
formula. Start your articles with a
problem, make it worse as they read your
article, and then solve it, but . . .
solve it incompletely so your reader
feels an intense urge (internal tension)
to get more information from you.

3. At the bottom of your article, tell
your reader to read your resource box
and click the link in it.

Now they’ve got a partial solution, they
want more, you tell them the solution is
through clicking the link in your
resource box, and they will.

The funny thing about people is …

They follow directions well. But if left
to their own devices, they don’t do much
of anything, so give them something to
do.

4. Write your article to people, not to
the search engines. I’ve found that in
the content that I’ve done this in, I
tend to have a drastically higher click
through rate.

*If you follow the advice above you
should more than double the number of
people clicking your resource box links
from my stats and tests.

Give it a shot in a few, but I’m not
quite done with you yet …

“Why Free Content Traffic Is 2.5 Times
More Valuable Than Pay Per Click
Traffic”

Remember, we’re stacking the deck in our
favor right?

If at a bare minimum, each article on
average gets you 20 clicks without the
strategies we just covered, well, with
them you’re going to get at least 40
clicks.

In other words, for every article you
submit from this point forward you can
send me half the difference – $4 to
info[at]daegansmith.com via paypal. I’m
all about win-wins;)

But, let me stack the deck even further
in your favor …

Article traffic is just flat out better
than PPC traffic and the reason is,
you’re developing a REAL relationship
with your prospect BEFORE they take an
action to move towards you.

In other words, if I read an article by
you, and I like it, I’m “focusing” my
full attention on reading your genius
words and at the end I want more of what
you’ve got, so . . .

I decide to click your link in your
resource box and get on your list.

I’ve just done a lot of thinking before
becoming your lead, and because of that,
I’ve just increased my value to you (How
responsive a lead is is determined by
what’s going on in their mind, not how
much you pay).

It might seem counter intuitive, but the
more hoops a person has to jump through
to get to you, the better quality of a
lead they become.

Three minutes reading an articles is far
more work for your prospects than just
willy nilly clicking on a pay per click
ad.

Further, if a lead reads something from
you, then opts into your lead capture
page, and then gets emails from you, he
or she is already used to your way of
communication via text.

I’ve also found that leads derived from
articles tend to remain active on your
list longer (on average) than more
expensive pay per click leads, and that
again, increases their value.

If an article lead is worth 2.5 times a
pay per click lead, then it logically
follows that each click derived from
article marketing is worth 2.5 times as
much, so . .

If you’re paying $6 to get an article
written and on average you’re getting 40
clicks now with our conversion updates,
and we were equating those clicks to
being worth $0.38 (like a pay per click
site view) we see that, really, those
clicks are worth way more – Closer to a
$1 each.

Now, all of sudden, as we look at things
a little closer we see that each of
those $6 articles is worth close to $40
(just don’t ever tell the guy you hire
to write this stuff for you that
though.)

Keep reading …

“4 Steps To Stealing Free Traffic From
The Search Engines With Your Content”

So far, we’ve only discussed the true
value of your article traffic and how to
increase your conversions internally
from what you do in your articles.

Here’s how to vacuum in even more free
traffic from the search engines.

It’s pretty simple.

Step One: Use the Google Keyword Tool to
find keywords that are ripe for the
picking

What you do is you head over to the
Google Keyword tool and search out a
keyword you’d like to write an article
on. Copy and paste the listings to a
text editor.

Step Two: “Play Inspector Gadget”

You take the list of keywords you’ve
copied and pasted, and then you go back
to Google and do searches for them.

If you find the top 5 listings don’t
have good SEO put an asterisk* next to
it. (What I mean by bad SEO is the there
does not appear to be any good on-page
optimization for the keyword. The
keyword isn’t in the title tag, the page
isn’t named for the keyword, and you
don’t see the keyword that many times in
the text itself)

Step Three: Get excited because you’re
about to get some easy extra free
traffic …

Take the keywords you found that, within
Google, there were not many sites with
good SEO for and start writing.

Step Four: Write and then submit your
articles as follows …

Make sure you use the keyword in your
articles in the following key places:

1. In The Headline For The Article (at
the beginning)

2. Once Per Paragraph In Your Article

3. Bold The Keyword A Few Times In The
Body

4. Have One Text Link With Your Keyword

That should about do it.

“Why Thinking Like Barry Bonds Will Make
You A Killing In Free Traffic”

I’ve submitted a LOT of articles, and if
there’s one truth that supersedes them
all, it’s that free content traffic is a
game of percentages.

Barry Bonds didn’t hit the ball out of
the park 100% of the time. He hit the
ball exactly 29.8% of the time.

From my stats, you’re looking at about
the same odds with your articles. You’re
not going to get all of your articles to
the top of the search engines for
massive traffic home runs, but sometimes
you will.

The way you increase your odds is by
playing free content marketing as a
volume game.

The more content you submit, the higher
the chance you’re going to start getting
your stuff to the top of the search
engines.

**The Golden Rule: Submit A LOT Of
Articles To Win

And that brings up one more thing …

Don’t just submit a lot of articles,
submit them to a LOT of article
directories.

Wait! I know you’re about to ask …

“What about the duplicate content
penalty Daegan?””

My answer: Who cares.

“The Phantom Ghost Of Duplicate Content”

New marketers tend to concern themselves
with things that don’t matter and the
phantom ghost of duplicate content is
one of those things.

I’ve been to many a news site that have
the exact same article. Do they care
about duplicate content?

Neither do I and neither should you.

Here’s why . . .

If you can’t quantify how something will
effect you, then don’t worry about it.

I, to this day, have not been able to
see any negative effects from submitting
the exact same article content to
multiple article directories.

The benefits greatly outweigh whatever
ghostly negatives there may be.

As I see it, as long as you put your
article – first in the place you’re
likely to get most traffic, you’re good
to go.

By submitting your article elsewhere the
only thing you do is increase the
overall long term traffic yield – and
that’s a good thing in my book.

Again, increasing the value of each
individual article we produce because:

1. You’ll get traffic internally from
multiple places

2. You’ll have more places for website
publishers to find and republish your
content on their sites (i.e. even more
traffic)

3. You may even get that article ranked
in the search engines more than once.

Let’s do a quick final tally for how
much our articles are really worth . . .

We left off at $40 each conservatively,
well, with multiple directory submission
and simple search engine optimization
(which can increase your traffic by a
factor of 20X or WAY more) I’d wager to
say we can add at least a 30% premium on
things.

That’s at least $52 per article.

More than you thought right?

By my stats, in fact, my top producing
article, an article I didn’t write, has
produced to date 1,365 clicks.

Here’s The Math Equation For Getting
$1,685.77 In Free Traffic For 7 Minutes
Of Effort:

1,365 clicks X $0.38 (price of a PPC
click) X 2.5 (true value of an article
click) X 30% (search engine traffic +
multiple directory submission bonus) =
$1,685.77 in free traffic from spending
7 minutes submitting one article I paid
$6 to have written

(Man, I’m selling myself on content
marketing, so let’s end this so I can
get to it.)

“Here’s A Few Ideas For Churning Out
Articles Without Writing”

Even though you can reap huge rewards
from content marketing without writing,
I personally think writing your own
content is always better.

With that being said, you don’t have to.

Here’s a few ways to get by the lazy
way:

1. Do as I’ve done and hire outsourced
writers to do the work for you.

2. Record yourself on a hand held voice
recorder and have the content
transcribed.

3. Take all recorded interview or audio
content you have and have it
transcribed.

4. Take all video content and have it
transcribed.

NOTE: For #3 and #4 you can even do this
with content you didn’t originally
produce.

Now, you can’t use that transcribed
content verbatim, but you can
re-organize it and put it into your own
words.

Now that content is yours as well
(unless copyrighted of course).

After looking this over, I’m thinking I
should’ve charged for this, but I’m ok
with giving this to you for free on two
conditions:

One: You commit to using what I’ve
shared.

Two: You commit to sharing this with at
least two people you know who could also
benefit by it.

With that, I think we’ve got a square
deal, and if you like what you’ve gotten
so far. Watch this:

http://tyronneratcliff.com/recruitlikecrazy

Because this was just a warm up, but
you’ll see.

To the top,

Daegan

Because this was just a warm up, but
you’ll see.

 


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