Copywriting is what they call salesmanship in print and can be one of the most profitable skills to have. I tried a little copywriting myself and found out that it’s not as easy as it looks, in this article I want to go over a few copywriting tips that you can put into practice right away, even if you’re just a beginner.
Tip #1 – There is this misbelief that if you have a lot of copy on a page that people are less likely to respond to it. This may be the case in certain markets, but more often than not the more copy your have the better the response you’ll get. But remember one thing, if your copy fails to impress or persuade people then it won’t matter how long or how short your copy is.
Tip #2 – When you’re writing you’re copy make sure you mix in a little humor. Using humor is a good way to build relationships with people, I mean we can’t talk business all of the time! Humor also helps to persuade your reader and get them to do what you want them to do, that could be to optin to a sales page or even to buy something.
Tip #3 – Whatever it is your selling make it perfectly clear what it is your offering. Try to avoid being vague and using generalizations, people want the facts! Tell them what they get,why it’s of value, and why they need what you have to offer. There is no better way to kill your sales copy than by being too general and not giving your readers a clear picture of your offer. The purpose of your sales copy is to get people to perform a desired action, be clear and concise.
Tip #4 – Always make sure you’re building value throughout your sales copy. Do this and you’re conversions will be better. You can build value by being detailed and specific about what you’re offering. For example, if you have a low end offer targeting a beginner in internet marketing, don’t be afraid to build up the value of something small like an ebook or a short report.
I hope you liked these copywriting tips for beginners, these are just the basics. Always remember to do as much research as possible and to get your information from as many different sources as you can.
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