A Powerful Article Marketing Strategy For Traffic and Leads

by Tyronne

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article marketing strategy

The way you create your articles should be part of your overall article marketing strategy and is no different whenever you write for submission to an article  directory or your site. The use of keyword phrases is absolutely essential and keyword selection is the way that people that search the web and Google find you, bringing you site visitors. Each and every keyword should be carefully selected and then further study should be undertaken to see which  sites are employing those keywords, and you need to determine if you can compete with some of the leading sites on the internet who are using those keywords as well.

The First Step In Your Article Marketing Strategy – Create Content!

If you don’t enjoy writing or believe you are not efficient at writing articles a good option would be to invest some time in reading many of the articles that are on some of the top article directories. You should study how they’re  created and  how they direct a visitor all the way down toward the resource box at the bottom of the page. Some of the most powerfully written articles consist of a lot of brief paragraphs and are typically written in everyday language, that means not using any complex keyword phrases your visitor won’t be familiar with. Your visitor shouldn’t be confronted with something that resembles a dissertation, by having a couple of points in your article that are devoid of words (white space) it’ll help make your articles easier to read and people will be able to read it quicker too. Do not put links for your site or any other items inside the body of your article, it could be rejected. They need to be placed in your resource box only.

Your Headings

Most people wont look at all the words inside your article. They’re looking for important phrases and expressions that are related to their major dilemma or issue and if you can use these in your headings your reader can instantly move on to the locations of your article  that interest him/her the most. Powerful titles are vital in articles, they need to be brief and effective.

Important Part Of Your Article Marketing Strategy – Keyword Placement

You should use your keywords once at the beginning of your article, a number of times inside the body of the text, and in the last sentence. The majority of people online are searching for answers to their problems and some of their general questions so you should make your article informative and useful, leading the reader down to the bottom of the page  where your bio box is. Within the bio box should be a call to action, encouraging the reader to click to get further details. This is  where your lead capture page will probably be. Even though you are writing to attract the search engines, you shouldn’t forget that humans are reading it. It does get a whole lot easier after you’ve written several articles. Keep an eye on your stats occasionally and see which articles are getting the most clicks and traffic that way you can write further articles in that style. Using bullet points also makes an article appear a lot more attractive and easier to read.

Once you have crafted your article you can reword it or “spin” it and submit it to 100s of other article marketing directories. That should be a big part of your article marketing strategy. The purpose of rewriting them is to ensure that every single article is unique to the article directory you submit it to. Just so you know Google will only index 1 version of an article and disregard any of the extra copies so be cautious!

If you found this post useful don’t forget to share it with your following on Facebook,Twitter, or Google+

 

To Your Continued Success,
Article Marketing Strategy

Tyronne Ratcliff

 

 

 

 

P.S.You’re probably wondering how I learned all this online marketing stuff. All I did was follow a system, it’s really not hard if you have a system, get the system I use here

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