Article Marketing is an important part of any marketing strategy and preparation is critical. When you carry out your keyword research pick 5 to 6 keywords, in addition to that sprinkle in a few long-tail keyword phrases as well,these keywords will be the foundation of your articles. After you’ve come up with two articles for each keyword phrase you’ve picked out, you’re now able to add these keyword rich articles to the top article directories over the next few days.
Article Marketing Tips
The Google Panda/Farmer update had a damaging impact on some article directories, but the ones that suffered the most were article directories that accepted low quality content. That’s why you should only concentrate on quality article directories with high page rank. A number of people say that article marketing isn’t worth the effort, however it’s possible to write good articles about your selected topic which will be appealing and beneficial to someone. Your articles should be written in a way that will lead your reader down to the foot of the article where your author resource box is. Your resource box should have links that point to a relevant site or lead capture page. Your readers will click on your links to get more information and even purchase your products in some cases. But there’s another benefit to article marketing as well. It’s going to help you build backlinks to your site which will be essential if you plan on ranking high on Google. The better your articles are written, the more people that will read them and click over to your site. Write an awesome article and the article itself could rank on the first page of Google, bringing you a good deal of traffic and back links. It may be a bit much more challenging to accomplish but it’s not impossible.
More Article Marketing Tips – EzineArticles
One of the best article directories to submit to is Ezinearticles. They may take up to 5 days to approve your article but sometimes less. They’ll always be one of the better article directories out there because of their strict procedures. Make sure you don’t publish your article on another article directory until it’s approved by Ezinearticles, they do check for that plus you don’t want to suffer from any duplicate content penalties. They also like useful and informative articles with excellent grammar and punctuation. Don’t make your article promotional in nature, they’re not going to approve it. Your article should be written so that it demonstrates the benefits of your product without having to identify it by name. Write your article in a way that it addresses and answers a concern of your reader. You could write an article about how your product solves a problem. Make it helpful. When your article is accepted by ezinearticles you should tweak a few of it’s words so when you submit it to other directories you have a unique article.This will avoid any duplicate content penalties. A few other articles directories to submit to are GoArticles and ArticlesBase.
How To Use Your Author Resource Box Successfully
Your resource box is where you place links to your site, so be smart and encourage your readers to click on them! Your goal is to get your readers over to your site, so give them a call to action,the way you do this is by giving them clear instructions and using words like “click here for more information.” Your resource box should flow from the body of your article. Don’t go on and on about you, focus on getting them to click over to your website/lead capture page.
Article Marketing Also Gives You Valuable Back Links
Link the articles you write directly back to your article on EzineArticles and this will deliver the added bonus of back links. Since most of the articles you publish will be on a similar subject, this will be a huge benefit. Assuming you’ve picked the right keywords, this could be enough to rank your article on the front page of Google, giving the article and product you market more visibility. These couple of article marketing tips should really help, they’ve definitely helped me! CLICK HERE for your Article Marketing webinar!
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P.S.You’re probably wondering how I learned all this online marketing stuff. All I did was follow a system, it’s really not hard if you have a system, get the system I use here